Brooklyn based Gilt Groupe is having its first ever sale on health and wellness items today. This seems like a no brainer. The site already offers deals on designer clothes and fancy food, how hard could it be to make these same customers self-conscious about their weight?According to the company's press release, "Some studies show that folks who work out regularly are more successful on the job and have longer lasting personal relationships." Deeper relationships, one assumes, lead to deeper discounts.
The flash sales site, which now counts 3.4 million members, has been rapidly expanding its offerings. Gilt City, which is still in beta right now, features local deals on Broadway shows and day spas.
Will folks be as interested in run of the mill items like yoga mats and tennis shoes as they are in designer clothing and luxury outings? Listen for the sound of furious mousing clicking at noon, when the health and wellness sale kicks off.
No comments:
Post a Comment