Apple titillated the tech press yesterday with the announcement of...wait for it...a big announcement! Yup, Sept. 1 Apple will say something, so lets get this hype machine rolling.
The invite to the presser came with a picture of a acoustic guitar bearing the Apple logo. Ok, Steve Jobs is no J.J. Abrams, but the clue was enough to go on.
Peter Kafka of All Things D tapped his music industry sources and confirmed that Apple has yet to work out a deal with the major labels for anything truly earth shattering, like a version of iTunes that streams your music from the cloud.
Instead, Kafka speculates that the new iTunes will go social, making it easier to share your taste with your friends, just not the songs themselves.
This seems like a pretty boring development. Nobody needs Apple's help to socialize with their friends.
So Observer Tech would like to make its own announcement. Apple, in full stealth mode, recently added a new feature to its iDisk online storage that lets iPhone users upload and stream music from the cloud.
Give it a whirl and let us know how you like it in the comments. Just don't mention anything to the record labels.
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